Founded in Parma, Italy, Davines creates sustainable hair and skin products that are original, authentic, and emotionally connected with people.
Australia-born, Original & Mineral epitomises the relaxed, effervescent, fresh spirit of its homeland.
The collection is built on the principle that…
Described by industry publications as “the Holy Grail of hairdressing” and “the next miracle in science”, Olaplex is a unique, patented formulation that has taken…
The R+Co brand was born from a think-tank of top editorial and salon stylists and educators; a kind of “supergroup” of hairdressing that…
An exquisitely luxurious hair care and styling collection created by eponymous hair maestro Oribe Canales and industry veterans Daniel Kaner and Tev Finger,…
The Cezanne Perfect Finish Keratin Smoothing Treatment is a transformational, long-lasting and safe salon treatment that brings hair to its ideal, most beautiful condition without…
Rockfoil is a revolutionary, eco-friendly foil replacement that’s better for salons, better for clients, and better for the earth, and it was created…
Easydry disposable towels are a fresh, eco-friendly, hassle-free way to provide superior service to clients while saving money on traditional laundering.
Using a unique Waterweave technology,…
The Australian-made Pure range features the unique Pure Complex blend of 100% organic extracts chosen through careful research to replace traditional synthetic ingredients. Strengthening proteins…
Paul Mitchell is an icon in the hair industry; a brand with a 35-year history of performance in professional products. In 1980, two friends decided…
As American as apple pie and even better for you, Joe Grooming is a range of men’s products with a difference. With a relaxed, outdoorsy…
New: O&M’s delicious C Paste
Loved by short and long hair alike, the new C Paste from Original & Mineral provides lasting memory without…
Salon Crush: Matt Forsman Hair
Today we launch a new regular feature, showcasing beautiful New Zealand salons! Our first Salon Crush is the stylish Matt Forsman Hair salon in Wellington,…
Now Here: Davines This Is A Dry Texturizer
Featuring the recognisably beautiful packaging of all Davines #MoreInside products, the new Davines More Inside This Is A Dry Texturizer is one of the finest…
We work with brands that lead the world in innovation, performance, and social and ethical responsibility, as well as in creativity and fashion direction. We believe no company in New Zealand can match the quality of our brand line-up, which includes four full colour ranges, ten outstanding retail brands and four world-leading salon-only innovations. Apply to become a Boutique Brands stockist here.
We’re a New Zealand business – not an arm of a multinational conglomerate – so we know the local market inside out. We’re big enough to offer competitive terms, and small enough to offer flexible solutions. Whatever the size or location of your salon, we can offer you what you need.
When orders are confirmed before 3pm, we have a commitment to next-day delivery (or two days for special items), making stock management easy.
Training + guidance
Education is at the heart of what we do. We want salons to use and retail our products confidently, so we offer customised education for individual salons, as well as scheduled workshops, masterclasses and conferences. Tell us what you want to learn about here.
When New Zealand salons thrive, so do we. We offer on-call product support and information through our toll-free numbers and social media; business mentoring, eco-salon guidance, and the opportunity to support socially responsible initiatives in the community through our charity and environmental partnerships.
Cezanne Smoothing in NEXT
Davines EssentialHeadway MagazineJuly 2015
Founded in 2007, Boutique Brands brings New Zealand a collection of premium hair care ranges that lead the world in innovation, design, sustainability and salon-level performance.
We work with leading hair salons to distribute an enviable portfolio of premium brands, including Davines, Original & Mineral, Oribe, R+Co, Joe Grooming, Olaplex, Cezanne Perfect Finish Keratin Smoothing, Rockfoil and Easydry.
As a company, our vision is to provide New Zealand salons with products that perform at the highest level, but also have the wellbeing of the user and the environment in mind. We choose brands that push the boundaries of science and innovation to create products that are pioneering, but also sustainable and beautiful, with a strong fashion focus.
And we’re happy to say that many are joining us. We’re now New Zealand’s largest Kiwi-owned hair industry business; we hold third position in the market, behind two multinational giants. That’s perfect for us – we don’t want to be the biggest, just the best. We treat the salons we work with as family, helping them build their businesses alongside ours, offering business mentoring assistance, promoting sustainable practices, and celebrating their successes with them.
To give back, we also participate in a government-managed local reforestation project, support urban beekeeping for #isustainbeauty, and with the help of our generous clientele and community, raise funds for Cure Kids New Zealand.
114 Sawyers Arms Rd
PO Box 5604